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6 Smart Ways to Capture Emails

Email lists are key assets for most businesses, any 4-year old knows. The bigger your list and the better your relationship with the list, the more money you make.  Growing your email list starts with...

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How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

Back in 1984, Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” Since then, it’s been widely hailed as a seminal book on marketing, something that every...

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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens,...

So you’ve used different landing page strategies, managed to entice visitors with a great lead magnet, and you’re capturing emails like a boss. Question is, now that they’re on your list, what do you...

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Maximizing Your Autoresponder Campaign: Content, Length & Frequency

Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder...

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Email Retargeting: Not Just For Websites & Display Networks Anymore

According to a survey of over 72 Million customers shopping on 86 retail sites, marketing data company, Custora has learned that Email is the number 3 source of customer acquisition. This is outpaced...

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The Landing Page Optimization Guide You Wish You’ve Always Had

What follows is a list of resources that can be applied specifically to landing page optimization,  found here on ConversionXL & from other great websites around the web. We’ve organized everything...

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8 Ways To Keep Your Email Engagement Alive & Lucrative

According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year. The two main reasons behind losing subscribers are: They change their email address. Your...

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Onboarding Emails: What Happens After They Sign Up For Your “Free Thing”

Think about every lead magnet you ever signed up for. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? How many of them...

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How to Create Customer Feedback Loops at Scale

According to a study by Bain & Company, 80% of companies say they’re customer centric, yet only 8% of customers agree. Think about that for a second. How many of your customers do you think would...

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How to Make Your Confirmation Emails Not Suck (and Make Money)

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Because...

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14 List Building Hacks to Grow Your Email Database Fast

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? But the biggest challenge most...

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Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc. But what if your list is growing thanks to all those...

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